Digital copywriting

We write all kinds of digital copy, from landing pages to blogs, email and social media posts, using trusted user research methods and techniques to make sure our words perfectly suit the target audience. We can work within your existing tone of voice and brand guidelines – or create some with you.

We also provide copywriting training. Through a tailored combination of workshops and guidelines, we give internal teams the tools, knowledge, support and confidence they need to keep their site updated with well-written, optimised content that converts.

Why you need it

What’s a website without words? Just a bunch of pictures with no context and a load of blank space.

Yet, all too often, copy’s an afterthought when it comes to building a new website or product. It gets left to the last minute, then cobbled together to fit in with any design decisions that have already been made.

That’s the wrong way to do things. It’s like creating the book cover before the novel’s even been written. Crazy.

Here at Code, we give copy the focus it deserves.

How we do it

We apply a Product Thinking approach that ensures value’s delivered quickly and in the most efficient way possible. This means we: 

Do the right thing

We’ll get to know you and your brand so we can understand what your copy needs to say, and decide whether content design or a more traditional copywriting approach is best.

Do it the right way

The digital copy we create is consistent, SEO friendly and effective. We can work within your existing tone of voice and brand guidelines – or create some with you. If you’re looking for support in writing blog content or emails, we can help there too.

Do it together

Code’s copywriters form part of our multidisciplinary teams, making sure content is considered in how pages are put together (rather than crowbarred in later).

Product Thinking

Why Code?

By working alongside user experience designers within your product team, our copywriters make sure your site is filled with content that’s relevant and compelling.

We make every word work as hard as possible to hook users in and keep them there. For you, that means higher levels of customer satisfaction and more sales.

Helping our partners write better copy

Content marketing

When content marketing is done right, the results can be spectacular (and lucrative).  We help organisations to grow their audience and hit their digital targets by focussing on creating content that gets found, loved and shared.

And we get results – our most successful content marketing piece here at Code, The Higher Lower Game, reached number 1 on the App store and has been played in every single country (apart from one) across the world.