Service Design

Improve your services using a customer-centred lens and add value to your end-to-end experience.

We can help you

Improve your end-to-end experience

Understand and improve how customers interact with your whole experience across multiple touchpoints, and how your business is organised to deliver this across people, technology and processes.

Deliver better services

Optimise and improve how you deliver your services to customers by identifying internal pain points and supporting the process of change by making feasible solutions and recommendations.

Future-proof your technology

Select, implement and improve the underlying technology that enables new and improved service offerings.

Establish new ways of working

Adopt lean change management methods to ensure that your people and business can facilitate the delivery of new services.

Thinking big picture,
to laser focus

Business design to define your service purpose for customer value, return, and market relevance.
Service optimisation design to enhance your service for improved performance.
Product design to deliver products of value to your customers and business.
Service design to enhance services based on wider context and customer needs.
Journey design to define how customers gain value from your service and deliver success.

Let’s get started

Just a few ways we could start working with you, depending on your budget and timescales.

Day zero workshop

1 – 2 days
Writing a good digital brief is hard – the good news is, you don’t need to. With a day zero, we can get a clear view of your goals, what’s holding you back and where to add the most value.

Technical diligence

Up to 4 weeks
An expert review of your technical landscape. Benchmark your current platforms against industry best practices and assess your maturity, health, risks and where to improve.

Service blueprint

4 – 5 weeks
Understand your business from an internal process and systems perspective, and identify where you can add most value by creating a bespoke service blueprint.

Our work


Navigating Success in Service Design

Our survey reveals the current use and effectiveness of service design in the UK.
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Helping design better experiences

Led by data-driven insight and unrelenting curiosity, our inquisitive nature combined with strategic thinking and creative vision makes us the ideal design partner for forward-thinking brands.
About Code

Why choose Code?

Thinkers and makers 

As makers, thinkers and coaches, we transform through doing together. By deeply understanding your motivations, goals and ambitions, we can assess where to create new experiences with the most significant impact and commercial return.

Big picture, to laser focus

Being people first ensures we can realise maximum value and embed change in the long term, both inside and out. From the products you build and services you provide to the skills needed internally to deliver them.

Insight, ideas and impact

With 25 years of heritage spanning human-centred design and modern engineering practices, our product mindset and lean approach ensure we make a difference where it matters most.

Stories from the team

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Let's work together

Have a brief or problem to solve?
Let's talk