As the relationship between humans, vehicles and technology evolves rapidly, so does the need for manufacturers, dealerships and suppliers to drive effective digital change across their products and services.
With economic and environmental concerns drastically influencing consumer habits - businesses face balancing online and in-store buying experiences to meet growing expectations and the need to deliver seamless digital customer experiences. From trends such as new retail and car ownership models, improved sensory interfaces, and autonomous vehicles - transformation continues to drive significant change in automotive.