Conversion rate optimisation

Our conversion rate optimisation programme is broader than growing your revenues and improving customer satisfaction on your apps and sites.

It’s about total digital product performance.

What do we mean by product performance?

We use quantitative and qualitative data to create insights that drive more effective decision making. This ensures your digital estate delivers results – be that purchases, enquiries or better user engagement.

Our specialists are integrated into our product teams alongside designers and developers. This means we have a holistic view of the full customer lifecycle, from acquisition through to retention and repeat purchase. This knowledge and collaboration mean that more often than not, we can improve the overall velocity of your digital workflows, delivering results faster and with more quality.

In our experience, this approach can deliver much more than just lucrative site design changes – they can reinvigorate your business strategy too.

Why you need it

Customer expectations evolve quickly. So should your site.

Without the help of our specialists, your site risks becoming stale and irrelevant. Only by listening to your customers’ views and behaviours can you offer market-leading customer experiences. That’s what a first-class conversion rate optimisation programme like ours gives you.

The best companies evolve their digital offering to make their online experience better. With our help, you can do that too.


How we do it

We apply a Product Thinking approach, which ensures we deliver results quickly and in the most efficient way possible. This means we… This approach means we:

1. Do the right thing

We do the things which deliver the most value or uplift soonest. And, unlike most conversion rate optimisation agencies, we’re tool agnostic. We work with the tool that best suits you. Others shoehorn your website optimisation programme into an unsuitable tool that suits them.

Analytics & Reporting

Analytics and Reporting tools


UX tools


Optimisation tools


Technology tools

2. Do it the right way

We’re user-centric and we’re scientific. First, we analyse your web analytics data and your customers’ behaviour. Then, we create hypotheses for improving your site’s performance. 

Finally, we test those hypotheses by running design experiments on your site. Data drives everything we do.

3. Do it together

Websites can suffer from a lack of coordination and a narrow range of viewpoints. A marketer makes one change, an agency makes another and before too long, it’s a mess. Code takes a different approach.

Our conversion optimisation consultants form part of our multidisciplinary teams, which act as an extension of your team. Our design decisions are therefore based on a diverse range of perspectives and expertise, rather than one person’s opinion. This leads to far better results.

Conversion Optimisation Team

Why Code?


Product teams

Unlike conversion-only agencies, our conversion optimisation activity draws a much wider range of digital specialists. Our teams consist of UX designers, strategists, copywriters, software engineers, front-end developers, product owners, and more. We come as one package. This diverse range of viewpoints ensures better results.


Part of MediaCom North

We’re also part of Mediacom North. Being part of Mediacom North means we can access channel specialists throughout the customer journey. From off-site acquisition through to on-site conversion and retention, we offer wide-ranging expertise.



The most important consideration. We have a long track record of delivering results. Our team has generated £100m+ in revenue for over 20 conversion clients.

Conversion partners to ambitious digital business

We can help with full optimisation programmes or work with your team to support them. 

Our work

Helping to fund a future product for High Street Vouchers

Design Optimisation

Designing a responsive lightweight experience for ASDA

Design Optimisation

Get more from your existing experiences

We use quantitative and qualitative data to create insights that drive more effective decision making, ultimately ensuring your digital estate delivers results.