Product Design

Use customer insight to shape the things you make and design the right products, in the right way.

We can help you

Launch new experiences

It’s easy to waste effort on the wrong things when trying to stay ahead. Find the right things, craft them the right way, and rapidly get them in front of your customers to continually learn and improve.

Augment your team

Digital products require a number of specialist skills which you may not want to invest in the long term. We partner with your existing internal teams to provide specialist research, service and content support, where and when you need it.

Develop a strategic roadmap

We deliver value fast, but we also think long-term. We’ll help you define a vision and with a deep understanding of your organisation and customers, create a shared strategic plan that makes sense.

Make modern digital products

Customers, markets and technologies don't stand still. As industry leaders in human-centred design and lean thinking, we'll help you get products into the hands of your customers to learn vital insights before we commit to software development.

Design capabilities bespoke to your challenges

User research and testing in our onsite UX lab.
Design sprints to rapidly create product prototypes.
Content design to rethink content across your experiences.
Service design to improve how your services are delivered.
Brand vision to describe the future you want to build.
Art direction, design systems, UX and interaction design.

Let’s get started

Just a few ways we could start working with you, depending on your budget and timescales.

Day zero workshop

1 – 2 days
Writing a good digital brief is hard – the good news is, you don’t need to. With a day zero, we can get a clear view of your goals, what’s holding you back and where to add the most value.

Design sprint

1 – 2 weeks
A two-week process that uncovers your greatest threat or opportunity, then creates new ideas to deliver against that opportunity; culminating in a customer-tested prototype.

Service design

3 – 4 months
Real disruption occurs when you look at the whole organisation, across all the customer touchpoints, physical and digital. Discover new opportunities in areas you hadn’t considered.

Our work


Navigating Success in Service Design

Our survey reveals the current use and effectiveness of service design within UK organisations.
Read more

Design partner to
ambitious brands

As one of just seven global design partners for the BBC, we love working with forward-thinking organisations who are eager to evolve.
About Code

Why choose Code?

Thinkers and makers 

As makers, thinkers and coaches, we transform through doing together. By deeply understanding your motivations, goals and ambitions, we can assess where to create new experiences with the most significant impact and commercial return.

Big picture, to laser focus

Being people first ensures we can realise maximum value and embed change in the long term, both inside and out. From the products you build and services you provide to the skills needed internally to deliver them.

Insight, ideas and impact

With 25 years of heritage spanning human-centred design and modern engineering practices, our product mindset and lean approach ensure we make a difference where it matters most.

Stories from the team

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Let's work together

Got a brief or challenge to discuss?
Get in touch