User Research

Arm yourself with the insights to make more confident business decisions.

We can help you

Understand your customers

Conduct insightful qualitative and quantitative user research into your target customers, understanding their needs, goals, behaviours, and pain points. Armed with this insight, together we will design answers that trigger growth.

Increase your revenue

Analyse your data and research your customers’ behaviour to spot areas of opportunity and growth. By continually reviewing data and receiving feedback from users, we can keep experimenting with the aim to improve customer experience as well as your bottom line.

Visualise and optimise your experience

Customer platforms are complex and it’s easy to get lost in the data. We’ll create a research framework that makes it easier for you to prioritise the right actions that drive a commercial outcome and supports your needs.

Create a culture of research

We’ll help you educate your wider teams and leadership of the benefits of this agile approach. Our methods are yours to keep, and by ‘coaching by doing’ can leave your team self-sufficient over time if you wish.

Actionable insight into your most pressing problems

Stakeholder and user interviews
Information architecture and development
Data and funnel analysis to understand engagement
Qualitative & quantitative research methods

Let’s get started

Just a few ways we could start working with you, depending on your budget and timescales.

Usability testing

3 weeks
Usability test your prototypes, digital products, or lo-fi designs in our on-site UX lab to understand how your customers engage before making a list of assumptions to validate.

Experience research

4 - 8 weeks
Assess the usability of your product or platform with real customers. Complete with short, medium and long-term recommendations to improve UX and deliver a better customer experience.

Service design

3 - 4 months
Real disruption occurs when you look at your whole experience across all  touchpoints. Find new opportunities in areas you hadn’t considered.

Our work

Helping our partners experiment and optimise

Regardless of your product development roadmap, research is crucial to validate ideas with your customer and discover real motivations and triggers.

Why choose Code?

Thinkers and makers 

As makers, thinkers and coaches, we transform through doing together. By deeply understanding your motivations, goals and ambitions, we can assess where to create new experiences with the most significant impact and commercial return.

Big picture, to laser focus

Being people first ensures we can realise maximum value and embed change in the long term, both inside and out. From the products you build and services you provide to the skills needed internally to deliver them.

Insight, ideas and impact

With 25 years of heritage spanning human-centred design and modern engineering practices, our product mindset and lean approach ensure we make a difference where it matters most.

Stories from the team

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Let's work together

Have a brief or problem to solve?
Let's talk