Conversion Optimisation

Get a clear view of how things are performing right now, align around the right goals and generate insights that ensures your digital estate delivers results.

We can help you

Improve conversion rates

We use quantitative and qualitative data to create insights that drive more effective decision making. This ensures your digital estate delivers results – be that purchases, enquiries or better user engagement.

Increase your revenue

There’s no magic button or one-size-fits-all answer when it comes to unlocking commercial potential. By continually reviewing data and receiving feedback from users, we can keep experimenting with the aim to improve customer experience as well as your bottom line.

Deliver your optimisation roadmap

Optimisation can have a rapid impact, but also needs a medium-term view to look to sophisticate the way we nurture and convert customers using e-mail, landing page strategies and personalisation techniques.

Build a measurement framework

Customer platforms are complex and it's easy to get lost in the data. We'll create a measurement framework that makes it easier for you to prioritise the right actions.

Performance capabilities bespoke to your challenges

Analytics audits and configuration
GA4 implementation
Attribution analysis and reporting
User segmentation
Behaviour, performance and user flow analysis
Offline to online tracking and analytics
Data visualisation and dashboard creation

Let’s get started

Just a few ways we could start working with you, depending on your budget and timescales.

Performance audit

1 week
A thorough performance-based audit assessing how your product or platform is delivering across page-speed metrics, Google core web vitals, accessibility and image loading.

UX audit

1 – 2 weeks
Assess the usability of your product or platform with real customers. Complete with short, medium and long-term recommendations to improve UX and deliver a better customer experience.

Data audit

4 – 5 weeks
Explore how customers are behaving across your product or platform. See where they land, map traffic flows, analyse user funnels and prioritise recommendations for improvements.

Our work

Digital partner to forward-thinking brands

Whether it’s a short-term tactical engagement or a more permanent product partnership, we’ll form a small dedicated team around your needs. The word “client” feels a bit weird to us – when we say we work together with you, we really mean it.
About Code

Why choose Code?

Product teams

Our conversion specialists are integrated into product teams alongside designers and engineers. This means we have a holistic view of your full customer lifecycle, from acquisition through to retention and repeat purchase. With this knowledge, we can improve the overall velocity of your digital workflows, delivering results faster and with more quality.

We’re human-centred

We’re part of EssenceMediacom. This means we can access channel specialists throughout the customer journey, from off-site acquisition through to on-site conversion and retention.


The most important consideration. We have a long track record of delivering results. Our team has generated £100m+ in revenue for our conversion partners over the past 20 years.

Stories from the team

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Let's work together

Have a brief or problem to solve?
Let's talk