Brand Strategy

You can't go anywhere if you don't know why or where you're going. Define your opportunities and ambition to create momentum in your organisation.

We can help you

Define your ambition and opportunity

Mission, vision, purpose or positioning? It doesn't matter what we call it, what counts is using insight and a bit of magic to distil the things that make your brand yours and how it will succeed.

Excite and inspire your teams

Teams with energy make great things happen. We help spark that energy through stories that turn strategy into action. Whether it's a new brand vision, the direction of a new product or the change we want to see in the world, we get people ready to go.

Explore brand new ideas

New brand thinking won't just impact your current approach, comms, products and services. It's a platform to imagine new ways of connecting with people, ways that are uniquely yours and elevate you from the rest of the pack.

Get things moving, fast

The best test of your brand isn't how it looks in a deck, but what you do with it. We bring teams together early, get them playing with ideas and concepts, and making new things to bake change in from day one.

Know where you're going,
but not sure how it looks?

Craft and redefine your brand across all touchpoints, from visual identity, logo design, tone of voice, motion and beyond.

As experts in service design, innovation and cultural change, we can help make brand excellence run through everything you do.

Let’s get started

Just a few ways we could start working with you, depending on your budget and timescales.

Brand strategy audit

5 days
Is your brand strategy clearly articulated? Maybe it is, but in three ways and seven places.

We'll read and look through everything you have and create something that works for you, rather than you working for it.

Research and insight

1 - 2 weeks
In a couple of weeks, we'll turn hidden insights into new valuable opportunities, adding original research where required.

We'll produce a report with themes and a very clear idea of where to go next with your brand.

Brand strategy sprint

2 - 4 weeks
This is going to be intense, but fun. We'll form a team of us and you and be dedicated to just this work.

In this condensed period we'll explore position, proposition, market fit and mission.

Helping craft distinctive brand experiences

We're proud to think and make alongside our partners. Whatever the sector, we love working with ambitious brands and people that want to make real impact.
About Code

Why choose Code?

Loveable, not just usable

Today's audiences want to feel something from time spent with your brand. With 20 years of product, usable is our bread and butter but loveable, now that's our jam.

Make, believe

There's no better way to progress than making and changing. Our heritage means we're builders as well as dreamers. We define, refine and align brands and the people that deliver them.

A diverse team

We have some very experienced thinkers and makers and some fresh talent with new perspectives. That's how the best and freshest work gets done.

Let's work together

Have a brief or problem to solve?
Let's talk