Explore what changing customer behaviours and technology mean for your business, generate breakthrough new ideas and identify your most valuable opportunities.

We can help you

Innovate on existing experiences

We can help you re-think your existing services and experiences, make them work for a new audience, adap them in line with emerging trends, or simply making the improvements you’ve always been thinking about, but never had the time to do.

Disrupt your market

Right now, we’re seeing things change faster than we ever imagined. Disruption is the norm. We can help you find breakthrough experiment ideas across your customer experience, then bring them to life in the hands of your audiences.

Understand new audiences

Without innovation we are standing still. Innovation for your business can mean speaking to a new type of customer – understanding their needs and motivations and designing new products or services to appeal to them.

Respond to changing markets

Trying to understand what’s next? Whether you’re looking to push existing experiences further or explore new revenue streams, we can help you identify where the opportunities are, then rapidly test and learn.

Everyone talks about innovation, we make it happen.

Most of us have plenty on our plates day-to-day.

When there’s so much to do right now, it can be hard to look further ahead. But the world doesn’t stand still.

We help businesses succeed in a constantly-changing world by imagining new scenarios, exploring new ideas, and testing new solutions – all without disrupting your day-to-day.

Let’s get started

Just a few ways we could start working with you, depending on your budget and timescales.

AI hack day

4 hours
A hands-on workshop using generative AI tools to understand how you can experiment, automate and innovate your day-to-day and create new opportunities.

Design Sprint

1 – 2 weeks
A two-week process that uncovers your greatest opportunity, then sets about devising new ideas to deliver against that opportunity; culminating in a customer-tested prototype.

Service design

4 – 5 weeks
Real disruption occurs when you look at the whole organisation, across all the customer touchpoints. We’ll help you find new opportunities in areas you hadn’t considered.

Our work


Navigating Success in Service Design

Our survey reveals the current use and effectiveness of service design within UK organisations.
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Helping our partners
explore what's next

Whether it’s evaluating the role of new technology, enhancing your customer journey or exploring new markets and propositions, we can help you make the right choices and validate ideas.

Why choose Code?

Thinkers and makers 

As makers, thinkers and coaches, we transform through doing together. By deeply understanding your motivations, goals and ambitions, we can assess where to create new experiences with the most significant impact and commercial return.

Big picture, to laser focus

Being people first ensures we can realise maximum value and embed change in the long term, both inside and out. From the products you build and services you provide to the skills needed internally to deliver them.

Insight, ideas and impact

With 25 years of heritage spanning human-centred design and modern engineering practices, our product mindset and lean approach ensure we make a difference where it matters most.

Stories from the team

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Let's work together

Got a brief or challenge to discuss?
Get in touch