5 must-have conversion optimisation books

We’re on a mission to integrate product performance, experimentation and testing into all aspects of our product teams.

With that in mind, we asked Matt Lacey, our Performance Director, to pull together a list of must reads for anyone looking to improve conversion rates.

You Should Test That: Conversion Optimisation for More Leads, Sales and Profit or The Art and Science of Optimised Marketing

Author: Chris Goward

This book redefined conversion optimisation with the mantra ‘you should test that’. A short, inspirational and well-structured book that serves as great fuel for combatting HIPPOs and gives some fantastic advice on how experimentation and testing can really improve business performance.

Webs of Influence: The Psychology of Online Persuasion

Author: Nathalie Nahai

‘Webs of Influence’ combines psychology, behavioural economics and neuroscience to provide an insight into how we all interact and behave online. Each section begins with an infographic – a really great way to summarise the key points and bring them to life.

We really like this book because it is so practical, giving real examples and ideas for how to implement the techniques on any site.

Landing Page Optimisation: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition

Author: Tim Ash

Landing pages often form the first interaction your customers have with your brand. This book is very easy to read and gives a good balance of theoretical and practical advice on landing page design, web user psychology and business strategy.

This book’s an essential read if you want to have more informed conversations about landing page design and conversions with clients.

Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)

Author: Alistair Croll

‘The Lean Startup’, the precursor to this book, is a fundamental must read at Code Computerlove, since it helped us make the switch to a more agile way of working.

The fundamental principle of the Lean Startup is Build—> Measure —> Learn. This book focuses on the ‘Measure’ stage of that process.

But you don’t need technical knowledge to understand the concepts – this book is comprehensive, full of examples and subverts the current analytics landscape rather than teaching you how to be a good analyst. This makes it a great read, not just for conversion optimisation specialists, but for anyone working in a product team.

The Psychology of Price: How to use price to increase demand, profit and customer satisfaction

Author: Leigh Caldwell

There is a lot written about psychology and pricing, and this book is great at distilling that down into a short and sharp overview of the ‘7 principles of pricing’. It is partly written as a fable, telling the story of ‘The Chocolate Teapot Company’ – this makes it really easy to ground the theory into practice.


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