Urban Splash appoints Code to drive organisational change

Two creative Northern businesses have partnered as award-winning regeneration company Urban Splash has appointed Code with a service design brief.    

Our remit will be to work with internal teams at Urban Splash to drive organisational change within the business, focusing on bringing siloed digital systems together to improve operational efficiencies. The service design programme will also see the creation of an operational service map, enabling Urban Splash to prioritise opportunities and set a trajectory for future investment.    

Jessica Sherratt, Head of User Experience at Code, said: "As a long-established Manchester-based business, we're excited to partner with Urban Splash on their organisational change journey. We're ready to dive in, identify focus areas, save time and reduce system expenditure whilst driving valuable change.  

"This brief scratches the surface of what we can achieve through human-centred service design, and we're looking forward to collaborating more closely with the team over the coming months."  

Jason Byrne, Head of Digital at Urban Splash, added: "We are a property brand, passionate about design and partnering with like-minded organisations who can help our business evolve. We are excited to work with Code as we transform our internal ways of working to deliver the best experience possible for our teams."    

The activity with Urban Splash will begin with a 'day zero' workshop, a bespoke method designed by Code to get under the skin of the service design brief, align with stakeholders and set objectives.  

The appointment comes off the back of Code's recent service design research, revealing that one-third of leaders responsible for change initiatives couldn't define service design, and 40% don't know the impact that service design initiatives have.

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Read more about the research in Navigating Success in Service Design.

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About EM Code

EM Code is a customer experience, digital innovation and AI agency. 

We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX). 

We achieve this through our industry-renowned services in digital transformation, web development, brand strategy, click rate optimisation (CRO) and UX (user experience).

Our human centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.

From fast scaling start ups to global brands, we can help you to transform your organisation.

We are an EssenceMediacom North agency.

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About EssenceMediacom North

EssenceMediacom North helps brands to breakthrough in the new communications economy.

Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, Webuyanycar.com and United Utilities.

The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.

Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.

EssenceMediacom North is part of WPP’s media investment group, GroupM

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