Code to enhance experiences for sustainability and health initiatives

Code has partnered with FedByBlue, a US science-based communications initiative, and has been appointed UX and design partner for Scienap.

FedByBlue was established by three veterans to change how people consume food from the ocean, helping consumers make more sustainable choices. Code has been commissioned to develop a web application to run alongside a recipe book and a three-part documentary series, which will air in the US in the summer of 2024 and internationally in 2025.

Jennifer Bushman, co-founder of FedByBlue said: “Code will play a pivotal role in the development of the platform, which we hope will change how people make responsibly sourced choices for which blue foods they choose when shopping and eating out. The global campaign will start in North America first – our core objective is to cultivate and curate a list of retailers, restaurants and content that will help empower people to help protect and participate in a responsible blue food system.”

Code has also been selected as a UX and design partner for Scienap to enhance Care & Respond, an app that allows individuals and their support network to work as equal partners with the NHS and social services. Code will partner with Scienap to develop new user-centred experiences that ensure the public can quickly and easily access the specific services they need, when they need them.

James Ingham, founder at Scienap said: “With the NHS and social services currently under extreme pressure and wait times for GP appointments, operations and even ambulances at an all-time high, it’s more important than ever for people to look after their health and wellbeing and be supported by their friends and family when needed.

“Code will help us to design intuitive and highly accessible user experiences for a wide range of features within Care & Respond. This will allow us to create high-impact solutions that deliver better outcomes for the public, NHS and other care providers.”

Gemma Handley, managing director at Code, added: “It’s an exciting time to work with these industry leaders and help them solve real problems, from ambulance waiting times in the NHS to enabling planet-changing behaviours. We look forward to enhancing their experiences and brand touchpoints that help these businesses better meet the needs of their users and customers.”

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About EM Code

EM Code is a customer experience, digital innovation and AI agency. 

We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX). 

We achieve this through our industry-renowned services in digital transformation, web development, brand strategy, click rate optimisation (CRO) and UX (user experience).

Our human centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.

From fast scaling start ups to global brands, we can help you to transform your organisation.

We are an EssenceMediacom North agency.

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About EssenceMediacom North

EssenceMediacom North helps brands to breakthrough in the new communications economy.

Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, Webuyanycar.com and United Utilities.

The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.

Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.

EssenceMediacom North is part of WPP’s media investment group, GroupM

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