Code delivers new platform for HR specialist, Peninsula

August 21, 2023

Manchester-based HR, employment law and Health & Safety specialist, Peninsula, has unveiled a new digital platform, including a new self-assessment service, and refreshed digital identity.

Peninsula's new platform features an enhanced customer experience and brand proposition, all aimed at helping small and medium-sized businesses better identify and respond to their challenges and support requirements.

Alongside the core platform, Code has developed Peninsula's new Business Health Assistant. The self-assessment tool navigates users through a journey where they can identify what support and services they need, access tailored resources, and book an appointment with a specialist advisor.

Chris Wareing, Director of Digital Marketing at Peninsula, said: “Peninsula is well established as the market-leader in our field. As a fast-moving, forward thinking global business, we’re always looking for ways to improve engagement and performance across all our digital platforms.  That’s why we partnered with Code, asking them to lead the development of a new website to match our vision, ensuring we continue to always meet the needs of businesses the world over.  

“The result is a slick and user-friendly site that both our current and prospective customers can relate to.”

With 40 years’ experience and expertise in HR, employment law, and Health & Safety, Peninsula's team provides support to thousands of businesses across an array of sectors, advising employers on any HR, Health & Safety or employment issues that might arise.

Gemma Handley, Managing Director at Code, said: “Peninsula came to us with a clear objective – simplify what we have and make it more accessible for businesses of all sizes. We’ve really enjoyed taking the team on their digital journey, the destination of which is a much more user-friendly platform and an approachable look and feel.

“When combined with their new Business Health Assistant, Peninsula’s digital transformation is delivering tangible change for them, and real support for businesses facing a HR challenge. This has been an extremely exciting one for us as it represents our overarching focus, of driving organisational change for businesses.”

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Read more about our work with Peninsula.

About EM Code

EM Code is a customer experience, digital innovation and AI agency. 

We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX). 

We achieve this through our industry-renowned services in digital transformation, web development, brand strategy, click rate optimisation (CRO) and UX (user experience).

Our human centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.

From fast scaling start ups to global brands, we can help you to transform your organisation.

We are an EssenceMediacom North agency.

About EssenceMediacom North

EssenceMediacom North helps brands to breakthrough in the new communications economy.

Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, and United Utilities.

The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.

Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.

EssenceMediacom North is part of WPP’s media investment group, GroupM

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