Next month, we're going to be running an exclusive breakfast briefing in collaboration with Sitecore, designed to offer those working in the charity sector an insight into digital trends, developments and ideas that could help them push their online offering forward.
The half-day 'Emerging Digital Trends & Opportunities for Charities' event takes place at Soho Screening Rooms in London on Thursday 18th June and is totally free to attend (we're even throwing in a complimentary breakfast too).
We've been working hard to bring together a range of great speakers that'll ensure that the event is a unique opportunity to get a first-hand view of the exciting opportunities that digital now offers charities, as well as a chance to network with some industry peers.
Full schedule for 'Emerging Digital Trends & Opportunities for Charities'
8:15am -- 8:45am:Registration breakfast
8:45am: Welcome address from Louis Georgiou, MD of Code Computerlove
9.00am: How digital is changing the face of the MS Society -- Sarah Jordan, Digital Lead at MS Society UK
With nearly 20 years' experience in digital, Sarah was previously Head of Digital Strategy at Oxfam GB for five years, as well as acting as strategic digital advisor for organisations such as the BBC and the National Trust.
Sarah will be discussing some of the strategic digital challenges facing the MS Society and revealing how the charity is addressing them.
09:30am: How charities can harness the power of personalisation -- David Sigerson, SBOS Consultant at Sitecore
David Sigerson of Sitecore's Business Optimisation Services team demonstrates their new optimisation platform's personalisation capabilities and explores how charities can use the service to optimise ROI.
10:00am: Slacktivism: monster or myth? -- Jonathan Waddingham, Social Product Manager at Just Giving
From the ALS Ice Bucket Challenge to Stephen's Sutton's $7 million individual fundraiser, social giving -- often referred to as 'slacktivism' -- is on the rise.
In this session, Jonathan will be discussing what charities can do to turn 'likes' into donations, increase the distribution and click-through rate of the stories published about their cause, and better cater to the needs of mobile supporters.
10:30am: Placing a digital platform at the heart of organisational change with Oxfam -- Louis Georgiou, Managing Director of Code Computerlove
Louis will be sharing his experiences in helping Oxfam implement a significant business-changing platform over the course of 18 months, touching on everything from managing stakeholder relationships, optimising donation funnels through complex commerce and CRM integrations.
11:00am: How charities can protect themselves against data reform -- Steve Henderson, Compliance Manager at Communicator
Steve specialises in compliance for digital marketers, is a member of the DMA Email Council, has authored the DMA email marketing deliverability best practice guide and was recently recognised by Litmus as an email marketing thought leader in the area of deliverability and privacy.
In his Now and Next presentation, Steve will be talking about the EU and UK data protection reforms and what these changes mean now and in the near future for digital marketing within charities.
11:30am: Keynote: How digital will further influence the future of charities -- Chris Heg, Planning Director at Code Computerlove
Chris has helped brands including The Woodland Trust, Amnesty International, Oxfam, Sue Ryder, Refuge, Greenpeace and Chester Zoo create sound digital platform strategies.
He'll be using his vast experience in this area to offers event-goers a valuable view of the near future by discussing the six key themes that he sees emerging within the charity sector over the next 12 months.
12:00pm: Networking and coffee **
_**The 'Emerging Digital Trends & Opportunities for Charities' event takes place at Screen 3, Soho Screening Rooms (Mr Youngs), 14 D'Arblay Street, London, W1F 8DY on Thursday 18th June.