Comment from Louis Georgiou and Tony Foggett from Code Computerlove
Louis Georgiou said: "Looking at our year in numbers, Code Computerlove won 13 new clients in 2015, including some major brands and charities operating in the UK; while client retention was a fantastic 100%.
Staff numbers have swelled to more than 80 people, soon to be housed in one, new 13,100 sq ft office in the heart of Manchester's creative northern quarter (having previously been spread across two offices in Manchester). We're continuing with our recruitment drive building a team from the very best talent available.
Code has won five industry awards and launched more than 20 new websites and digital campaigns during the year, with projects including a new platform for Amnesty International, two homepage redesigns for Asda, a [Halloween online game for Electrical Safety First] and the successful digital launch of the biggest and most ambitious zoo project in UK history, [Islands at Chester Zoo].
We've applied some of the latest digital techniques for clients including iBeacon technology, Google Cardboard and apps for wearable devices, to support enhanced customer experience for Chester Zoo and Bayer to name a few.
Noteable appointments in 2015
There have been two notable appointments made this year, attracting Dave Heath away from Laterooms.com to join the board of directors as Technical Director and Tom Bradley joining Code in the New Year to become Design Director.
Dave is a high performing respected technical leader with a passion for transparent, lean, delivery focused software and product development practices. He has extensive experience of e-commerce and mobile channels in high-transactional and high-availability environments across numerous business verticals including Travel and Leisure, Pharmaceuticals, Recruitment and Banking spanning over 20 years. Dave joined Code Computerlove and is helping to define and execute a new 'brave and disruptive' vision within the digital agency world.
Tom Bradley joins Code in January from BBC Future Media (Knowledge & Learning) and brings a wealth of creative and UX&D experience with him. He specialises in shaping strategic creative direction and then helping to create an environment that brings people from all disciplines together to explore how this vision is delivered to the audience.
The agency's turnover was £5m this year with £1m worth of new business already in the pipeline for 2016. The agency has also undergone a massive year of internal restructure and investment to make sure it's set for the New Year.
2015's new business wins include Centre Parcs, The MS Society, Asda and Transform; while notable successes for our clients have spanned delivering a 56% improvement in lead conversion for Hillarys, a 48% increase in donations over three months for Woodland Trust and adding £4.8m to Asda's revenue, through its Groceries section of its site with a homepage redesign".
A major shift at Code
Reviewing a key trend that has had a significant impact on the digital marketing industry this year, and that has been the catalyst for a major shift in how Code as an agency is structured and operates, Tony Foggett says: "In our ever-evolving digital world and an increased focus on consumer experience, there is a need for a new kind of agency/client relationship, and old structures are fast becoming obsolete. This is resulting in a shift in how agencies are structuring their services to cater for the dynamic needs of today's clients.
The impact that digital has on an organisation is felt not only commercially but holistically. It touches everything from business culture, team structure, brand direction and long-term investment strategies.
As a result there has been a transference in an agency's remit, from being suppliers of marketing activation services to partners in understanding and nurturing customer experiences that demonstrate real value.
"The way agencies work is having to change"
With this evolution, the way agencies work, and how they run and service these relationships, is having to change.
Primarily clients' needs will always be the same -- they crave trusted digital advice that is value driven and, at a time when there is an increasing number of things businesses could be doing across devices, channels and platforms, knowing what to do and why is ever-more important.
The best digital agencies are ensuring increased performance from day one by virtue of their user insight and testing methods that build bombproof business cases and creative, validated user experiences.
At Code Computerlove we have methods that prove our work will have a positive business impact, without writing a line of code or designing a single component.
Adding to this strategic foundation, we further remove risk in the production process too, deploying advanced development approaches that take a 'value first' approach, spending the most time on the things that drive the most business value -- getting things live quickly and frequently -- utilising Test Driven Development methods as standard throughout.
The best relationships are those that can be responsive to change, bolstering client teams with capability in areas where the client wishes to grow in knowledge and proficiency over time.
Skills-value exchange will be an emerging trend at a time when expertise is finite, difficult to find and even more difficult to retain.
It's also our shared responsibility to forge relationships with other agency partners to create activities that are joined up and valuable, leaving old-school agency silos and land-grabs for services left to the confines of history."