JCT600 75th Anniversary

Celebrating 75 years of an iconic automotive brand

How might we enhance the iconic JCT600 logo to improve modernity and consistency with the brand ethos?
Art Direction
Brand Development
To celebrate JCT600’s 75th anniversary, we were briefed to enhance their iconic logo, improving modernity and consistency with their brand ethos and art direction.​
The Challenge

Enhancing the existing JCT600 logo

  1. Reducing the width of type to feel more lightweight
  2. Removing the links between the numbers to increase clarity at all sizes
  3. All kerning and letter spacing has been considered and tailored to balance the logo
  4. Making the height of the J smaller to be consistent with the height of the 6
  5. Spacing has been adjusted to allow the logo to breath
Annotated JCT600 logo with numbers 1-6 showcasing the points above
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Branding variations

We created two versions of the brand system that can be used in different scenarios. The portrait stamp caters for JCT600’s prominence over the sub-brand but also allows for fixed width spaces.

The landscape stamp holds equal prominence for the JCT600 logo and sub-brand, catering for both digital and print.

Various JCT600 logo variations
JCT600 logo placement on a sign at an outlet
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Celebrating 75 years

To mark a unique milestone in JCT600’s history, we also created a number of 75th-anniversary logos for use across digital, print and TV.

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Campaign content

As a way for everyone at JCT600 to celebrate reaching 75 years and look forward to what’s next, our design studio also produced and created a short video as part of their wider anniversary campaign.

Watch the video here...

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"By putting digital customer experiences at the fore, Code is transforming how a 75-year-old family business operates."
Andy Bateman
Customer Experience Director

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