Innovating WPP Media's global agency platforms
How might we create a leading global agency platform that showcases a combined USP in the market?
Comprised of 40,000 people across 160 offices globally, WPP Media combines performance, data, analytics and creative technology with scaled multichannel audience planning and strategic media expertise to help deliver intelligent growth for ambitious brands.
With a tight deadline to launch, we were briefed to lead on developing WPP Media's new digital brand and user experience design, whilst implementing a modern headless software solution.
We immersed ourselves into the discovery phase with a market review, technical due diligence, and interviews and surveys with stakeholders and employees. From the insights gathered we focused on introducing a clear company purpose and values whilst also spotlighting case studies, thought leadership content and highlighting the benefits of working for WPP Media.
A 5-day content design sprint followed to create and test a prototype focusing on the structure and flow of content, with the objective of aligning our knowledge, generating ideas and designing the end-to-end journey.
We then created a mid-fidelity prototype focusing on product usability, inspirational content and improved trust through detailed content. The prototype was then tested with participants across various scenarios such as assessing services, case studies, thought leadership, and the WPP Media careers experience.
Our design approach was to be flexible and adaptable, starting with a high-fidelity wireframe of the site with minimal styling to allow for future adjustments.
Competitor research revealed a tendency for similar structures, so the focus was on creating something distinctive. The top section of the site featured various photos and masonry layouts, emphasising the importance of showcasing the work and humanising it by highlighting the people behind it, thus underlining the people element of WPP Media.
By choosing DatoCMS we ensured a smooth development experience. DatoCMS allows for "content as a service" and eliminates the need for custom CMS infrastructure.
DatoCMS offers brilliant options for localisation and translation while constantly improving its UI and feature set. It also runs its own backups, and ensures architectural separation from the front end.
