Peninsula appoints Code as digital partner

We’re thrilled to announce our partnership with global HR and Health & Safety specialists Peninsula.

We’ll be working closely with Peninsula to further develop its digital experiences, define the role of digital across its whole customer experience and help to supplement its existing physical selling process with a new digital journey. 

Peninsula is the UK and Ireland’s most trusted provider of employment law, HR and health & safety services, supporting over 30,000 small businesses nationally. Headquartered in Manchester, Peninsula has additional offices in Glasgow, Dublin and Cork as well as Australia, Canada and New Zealand.  

Our focus will be optimising the customer experience across Peninsula’s self-serve software BrightHR, and also enhancing sales and operational processes to create new and better ways to deliver a world-class HR service.

Gemma Handley, Commercial Director at Code Computerlove:

“While Peninsula is already a digitally mature and forward-thinking digital product business, it recognises for any business it’s essential not to stand still – but continue to develop its offering and enhance the customer experience.

“Peninsula’s brief is an ideal fit for us, having previously created effective online and offline digital services for clients such as Hillarys Blinds, JCT600, Ombudsman Services and GC Business Growth Hub. As specialists in this sector, we are looking forward to augmenting our people around Peninsula’s in-house teams and helping the business drive a really solid product service that delivers a great customer and business outcome.” 

Alastair Brown, Chief Technology Officer at BrightHR, part of the Peninsula Group: 

“Code demonstrated a clear understanding of our business and customers and were able to quickly create an exciting vision for how this might manifest within the organisation. 

“We very much look forward to exploring how we might go to market rapidly with prototype experiences, learning fast from failures and applying technology at the right time.”