Code Computerlove featured in new agile leadership book

Our co-founder and CEO Tony Foggett has recently contributed to a new book offering advice on creating an agile business.  In 'The Agile Leader: How to Create an Agile Business in the Digital Age', Tony talks to author Dr Simon Hayward about how we've gone about implementing an agile, product thinking-based approach here at Code Computerlove, and how it's helped us retain our early-forged commitment to people, passion, quality and creativity‚ as we've grown.  

We looked at the movement of 'product' through our business for silos, processes and behaviours that were barriers to its quality and flow, tony explains in the book.

Then designed an entirely new 'operating system', focused on achieving performance through collaboration and continual improvement. We changed our structure into autonomous, multidisciplinary teams, switched to agile working methodologies and became almost militant about the kind of people and behaviour we needed.  

Nowadays our 'Product Thinking' approach is at the heart of our client partnerships. We help them to continually evolve their websites and applications as 'products' rather than 'projects', delivering much greater ROI, adaptability and sustained performance.  

Often, we are engaged as part of a wider desire for digital transformation within our client's organisation, supporting them to embed the internal practices and digital cultures that they need to get ahead and stay there, because as we like to say at Code, brilliant never stops.

The book also features case studies from the British Fashion Council, Standard Chartered and Three.  

‍You can order a copy of 'The Agile Leader' now.

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About EM Code

EM Code is a customer experience, digital innovation and AI agency. 

We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX). 

We achieve this through our industry-renowned services in digital transformation, web development, brand strategy, click rate optimisation (CRO) and UX (user experience).

Our human centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.

From fast scaling start ups to global brands, we can help you to transform your organisation.

We are an EssenceMediacom North agency.

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About EssenceMediacom North

EssenceMediacom North helps brands to breakthrough in the new communications economy.

Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, Webuyanycar.com and United Utilities.

The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.

Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.

EssenceMediacom North is part of WPP’s media investment group, GroupM

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WPP Manchester Campus

1 New Quay Street

Greater Manchester

M3 4BN

#AIAgency #InnovationAgency #CXAgency #CustomerExperienceAgency #DesignSprint #ProductThinking #BrandStrategyAgency #CROAgency #DigitalTransformationAgency #TechnologyInnovationAgency

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