Following the day zero, we agreed our focus would be on creating an end-to-end digital service for customers to purchase broadband.
The timelines were ambitious with a launch date just a few months later, so we ran a week-long design sprint ending with user testing to trial our prototypes.
As part of the design sprint, we built our core journey, keeping it simple and to the point with minimal distractions or jargon. We wanted the identity to have a fun and fresh approach, using straight-talking messaging to reflect the heart of the business and its core purpose and values.
Simultaneously, we carried out a qualitative survey across our target market area to validate our proposition and price point.
So that customers could make orders, we leveraged SalesForce and their growing MuleSoft middleware through our C# APIs that we had our thin React Client SPA speak to – with CloudFlare added later for rate throttling.