Web Analytics

Our web analytics expertise helps organisations answer big questions about their customers and operations.

We analyse how users behave on your website, then visualise that data and use it to help you make better decisions.

Our web analytics services and methods

  • Web analytics audits
  • Web analytics configuration
  • Ecommerce configuration
  • Enhanced ecommerce configuration
  • Attribution analysis and reporting
  • User segmentation
  • Performance analysis
  • Behaviour and user flow analysis
  • Data visualisation and dashboard creation
  • Offline to online tracking and analytics

Why you need it

If your organisation doesn’t understand and trust its data, you won’t truly understand your customers. Too often, the data businesses use is unreliable. A web analytics tool might say one thing, while your back-end operational dashboard says something else.

Here at Code, we audit your data analytics setup and connect your data sets, giving you valuable and reliable business insights. And we then make sure you’re getting the right data, to the right people, at the right time. Our analytics services ultimately allow you to transform your business and make important decisions with confidence.

How we do it

We apply a Product Thinking approach, which ensures we deliver results quickly and in the most efficient way possible. This means we… This approach means we:

1. Do the right thing

If you’re looking to replace a product, we’ll take an in-depth look at how users are interacting with your current product to get a data-driven steer on where improvements can be made.

We consider your business objectives to make sure we’re measuring exactly the right things as your new product is rolled out, monitoring performance on an ongoing basis so it always reaches its full potential.

2. Do it the right way

We’re tool agnostic and work with what’s best for you.

Analytics & Reporting

Analytics and Reporting tools

UX

UX tools

Optimisation

Optimisation tools

Technology

Technology tools

3. Do it together

Code’s data analysts sit in our multidisciplinary teams, rather than in a silo. This means data underpins everything we do, every decision we make, and everything we create – which is just the way it should be.

Data Analytics team

Why Code?

1.

Understand behaviour

Plenty of agencies will offer you a digital dashboard, but few are able to do that and translate those insights into behaviour change.

2.

Drive action

We won’t add to the data deluge – we’ll give you actionable insights.

3.

Data is a team sport

By working alongside user experience designers within your product team, our data analysts get a complete picture of your business and digital estate.

Web analytics relationships.

We can work on your behalf, with setup, impelmentation and full analysis & recommendations, or work with your team to support them. 

Case studies

Hillarys Booking Experience

Optimisation Product

Manchester Airport Group

Optimisation Product
Steve Peters Portrait

Looking for advice on conversion optimisation?

Speak to Steve Peters about your business and he will give you the best of our advice. With no sales people, you always get to talk directly to our discipline-leaders.

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