Content marketing

When content marketing is done right, the results can be spectacular (and lucrative).  We help organisations to grow their audience and hit their digital targets by focussing on creating content that gets found, loved and shared.

And we get results – our most successful content marketing piece here at Code, The Higher Lower Game, reached number 1 on the App store and has been played in every single country (apart from one) across the world.

Why you need it

Are you launching something new? Do you need to improve your organic search presence? Are you planning a lead-gen or sales campaign? Great content should be right at the centre of all those activities – but that’s often easier said than done.

That’s why you need a dedicated resource for content marketing and outreach. Working as an extension of your team, we bring years of experience, a solid contact book, and compelling ideas (plus the capability to bring them to life) to the table.

How we do it

Three key elements underpin our Product Thinking approach:

1. Do the right thing

Whether you need to drive brand awareness, build links or generate leads, we’ll define a strategy and find the right idea, format and channels for the job.

We believe that the perfect outreach piece is rooted in audience and market insight, and offers some combination of brilliant creative asset, exclusive data or insight, expert or academic comment, and a timely news hook.

We build on this solid, proven foundation to craft content marketing campaigns that achieve real-world, definable results.

2. Do it the right way

A brilliant idea is worthless if it’s not executed right. And a beautiful design on its own isn’t enough. We use storytelling principles to ensure content resonates, and we relentlessly promote and optimise after launch to maximise impact.

3. Do it together

We’re lucky enough to have brilliant specialists across Editorial, DesignDevelopment and Conversion disciplines, all under one roof. We feed off each other’s expertise and work with you and your team to deliver work we’re all proud of.

Why Code?



We’ve done some brilliant work, from industry-leading organic growth for JCT600 in the competitive car retail sector, to our in-house success with The Higher Lower Game, which reached #1 on the App Store and was covered by the biggest YouTubers on the planet.



We’re passionate about what we do. We live for the challenge of coming up with great ideas and making them stick. And we think you’ll have fun working with us too!



We get results. We obsess about what makes people share, and we get a buzz every time a new piece of media coverage goes live.

Content marketing partners to brilliant digital businesses

Our work

Designing an experience to help protect Maldivian reefs


The Higher Lower Game


Ask us about content marketing

We help organisations grow their audience and hit their digital goals by creating memorable content that cuts through the noise.