Meet our new Head of Experimentation, Jamie Evawin

We're thrilled to welcome Jamie Evawin back as our new Head of Experimentation.

Jamie, who previously worked at Code for four years, returns to lead our culture of experimentation across the studio - at a time when we're seeing experiment-led product innovation soaring amongst our partners.

In his new role, Jamie will embed more experimentation tools and practices into our cross-discipline product teams, and develop new opportunities for driving experimentation in core disciplines such as performance and UX design.

Jamie will also work closely with the wider Mediacom North Group and the recently launched Google Practice, delivering best practices across experimentation and optimisation.   

Speaking on his new role and return, Jamie said: "This is a fantastic opportunity for me to work with Code's senior leadership team to help expand the agency's approach to performance and innovation.

"By designing and conducting a portfolio of experiments for partners we are able to measure in a much more meaningful way; a way that goes beyond optimisation, conversion and more typical A/B testing to truly explore and validate product development strategies.

"Many people think of experiments as success or failure; win or lose. But for me, it's more about building knowledge to support business decisions, based on how real people react within ever-changing consumer landscapes. It's about searching for new ‚value' before you can create value.  

"Recent months, in particular, have taught us that assumptions have very little value in times of great change. Having the capability to be more empowered in decision making is vital. Growth experiments also have the potential to tap into the power of high-velocity incrementalism as well as find the big disruptive idea.

"I'm looking forward to being back with the team to grow our overall offering and to bring in new talent as we expand the team."

Welcome back, Jamie!

. . .

You can catch Jamie in our upcoming Introduction to Product Measurement & Optimisation webinar on the 14th September, too. Find out more and sign up here.

‍

About EM Code

EM Code is a customer experience, digital innovation and AI agency. 

We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX). 

We achieve this through our industry-renowned services in digital transformation, web development, brand strategy, click rate optimisation (CRO) and UX (user experience).

Our human centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.

From fast scaling start ups to global brands, we can help you to transform your organisation.

We are an EssenceMediacom North agency.

‍

About EssenceMediacom North

EssenceMediacom North helps brands to breakthrough in the new communications economy.

Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, Webuyanycar.com and United Utilities.

The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.

Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.

EssenceMediacom North is part of WPP’s media investment group, GroupM

‍

Visit the agency

WPP Manchester Campus

1 New Quay Street

Greater Manchester

M3 4BN

#AIAgency #InnovationAgency #CXAgency #CustomerExperienceAgency #DesignSprint #ProductThinking #BrandStrategyAgency #CROAgency #DigitalTransformationAgency #TechnologyInnovationAgency

‍

‍