At Code, we always encourage the team to share and test ideas with one another. Doing this gives us the opportunity to experiment with new technologies, as well as the chance to exercise our creativity independent from client briefs.
The Higher Lower Game started out as an idea that came from our Search & Content team. We approached the 'dry' subject of Google's search volume data with the aim of showing how compelling it can be when you start to think about what it says about human nature.
So we started up a side project based around the idea of creating a product that somehow compared Google searches, and The Higher Lower Game – a web game and iOS / Android app that asks players to guess which of two Google search terms is most popular – grew from there.