Our research revealed that a location-specific companion app would make planning and taking a trip to the zoo more enjoyable and interactive.
"The majority of visits to our website are from mobile devices so we know that there’s a big audience for our app. It’s a great opportunity for us to enhance the visitor experience by engaging with visitors before, during and after their visit. The app will really get people thinking about what’s around them and will help them immerse in the zoo experience like never before."
We first needed to understand Chester Zoo’s customers in order to establish the barriers, problems and opportunities that mobile technology could help address. We did this by observing them, talking to them and testing with them, and subsequently mapped out the full customer journey to ensure the new app would meet their needs.