Storytelling using iBeacons, geo-location and push notifications.
The geo-fencing feature of the app means that content is customised based on the user’s location; if they’re outside the zoo’s boundaries, it promotes ticket sales, and when they’re inside, it provides prompts and reminders for events.
Visitors can prepare for their zoo adventure by using the app to book tickets in advance, view the latest news and photographs, and play games that ensure they’re aware of all the must-sees. When they arrive, the app’s interactive GPS map guides them through their journey, and, as they explore, Bluetooth beacons provide relevant plant and animal stories as well as raising awareness of the zoo’s essential conservation work across the globe. The app also has a gamification element with each area unlocking special features, new challenges and an opportunity to collect badges to become an `Expert Explorer.’