The automotive industry is experiencing significant disruption.
A move to electric cars over the next 20 years is changing the manufacturing process, and the ways and reasons people need to use cars are also changing, with driverless cars and short-term car hire models becoming more widely available.
And if you consider that on average, a car is only moving for 4% of its life (the rest of the time it’s parked at home, work or wherever we visit) – car manufacturers need to make car ownership more flexible, based on the terms of the driver and ready for a greener future.
Audi was keen to explore this problem and approached Code to look for inspiration to develop new ways to create flexible customer buying experiences.