Build sustainable, agile business systems

How we do it

We apply a modern engineering approach using techniques like Test Driven Development (TDD) and high levels of automation. This ensures software is always in a releasable state, and is constantly adaptable, so value can be delivered quickly and in the most efficient way possible.

We take a Product Thinking approach to our work. This means we:

1. Do the right thing

Very often, businesses receive bad advice about their digital platforms.

Although they think an agency is giving them strategic solutions for a low price, in reality, they are often being sold cheap, tactical solutions. This can mean they get stuck with an unsuitable CMS or technical solution that can’t be easily adapted once their business grows and their requirements change.

For every CMS upgrade or system update, costs exponentially increase, delivery takes longer, and unexpected live bugs and issues occur. Eventually, the cost of ownership and the cost of change becomes unmanageable.

With poor platform stability and a strained agency relationship, the business has to re-tender for a new website. And the cycle repeats.

But it doesn’t have to be that way.

Here at Code, we focus on the problem first, not the solution or technology first. We then find the right technology to solve that problem. We don’t prescribe technology like others do.

We’re happy to work in Contentful, Sitecore, Umbraco and other content management systems, but the way we use them will stop this ‘build and bust’ mentality or cycle that is all too common.

We are technically agnostic, but favour market-leading technologies, services and software languages that are best suited to solving isolated or discreet problems.

2. Do it the right way

We use modern engineering principles to create adaptable software that reliably underpins your digital offering for the long term. We do this using Decoupled Architectural Design (or loosely coupled microservices), Test Driven Development (TDD) and high levels of automation throughout our development and production processes into Azure & AWS hosting/subscriptions.

We specialise in strategic technical solutions which reach across an organisation’s tech landscape and across your customer wider touchpoints. In other words, we can solve technical problems far beyond things like your website.

Our software engineers, front-end developers, DevOps specialists and agile testers are also recognised as leaders in their field of discipline.

We run, attend and speak at events across the North West. These include Manchester Fred, XP Manchester, Code Up Manchester, North West Testers Gathering, Manchester Tech-3, and more.

3. Do it together

Our product teams have multiple software engineers, front-end developers and agile testers who sit alongside conversion rate optimisation, content and UX & design experts.

Our product team culture gives the team and individuals product accountability and risk management responsibility. The same team work on your product every day, which means no software shortcuts are taken and high code quality is maintained. Our teams commit to delivering outcomes in small, iterative cycles. We don’t just fill a place in your team, working to a day rate.

If your business has in-house capabilities, we can pair, coach and pass on our high standards of software engineering, development, agile testing and DevOps to your team – making them self-reliant and high performing.

The more Product Team skills you embrace to gather insights, identify problems, test hypotheses and deliver iterative, sustainable and adaptable products, the more you are doing the right thing, doing the thing right and doing it together. We call this ‘Product Thinking’.