Build sustainable, agile business systems

We’re a trusted technology partner to our partners and can work in a number of different ways to suit your in-house software and web development capabilities.

We’ll help you set a clear technical direction and build a digital platform that gives you more control of the things that matter.

Properly crafted software that’s engineered to last.


Available independently, or as part of full scale product development

  1. High-quality software engineering, front-end development and agile testing
  2. Technical diligence processes
  3. Technical roadmaps and North Star Architecture for your products
  4. Cloud hosting and DevOps within Azure and AWS. This includes infrastructure design, optimisation, monitoring, alerting and service management
  5. Agile leadership and technical mentoring to empower your in-house teams

Our work


Design Product Strategy Transformation


Product Strategy

How we do it

We apply a modern engineering approach using techniques like Test Driven Development (TDD) and high levels of automation. This ensures software is always in a releasable state, and is constantly adaptable, so value can be delivered quickly and in the most efficient way possible.

We take a Product Thinking approach to our work. This means we:

1. Do the right thing

Very often, businesses receive bad advice about their digital platforms.

Although they think an agency is giving them strategic solutions for a low price, in reality, they are often being sold cheap, tactical solutions. This can mean they get stuck with an unsuitable CMS or technical solution that can’t be easily adapted once their business grows and their requirements change.

For every CMS upgrade or system update, costs exponentially increase, delivery takes longer, and unexpected live bugs and issues occur. Eventually, the cost of ownership and the cost of change becomes unmanageable.

With poor platform stability and a strained agency relationship, the business has to re-tender for a new website. And the cycle repeats.

But it doesn’t have to be that way.

Here at Code, we focus on the problem first, not the solution or technology first. We then find the right technology to solve that problem. We don’t prescribe technology like others do.

We’re happy to work in Contentful, Sitecore, Umbraco and other content management systems, but the way we use them will stop this ‘build and bust’ mentality or cycle that is all too common.

We are technically agnostic, but favour market-leading technologies, services and software languages that are best suited to solving isolated or discreet problems.

2. Do it the right way

We use modern engineering principles to create adaptable software that reliably underpins your digital offering for the long term. We do this using Decoupled Architectural Design (or loosely coupled microservices), Test Driven Development (TDD) and high levels of automation throughout our development and production processes into Azure & AWS hosting/subscriptions.

We specialise in strategic technical solutions which reach across an organisation’s tech landscape and across your customer wider touchpoints. In other words, we can solve technical problems far beyond things like your website.

Our software engineers, front-end developers, DevOps specialists and agile testers are also recognised as leaders in their field of discipline.

We run, attend and speak at events across the North West. These include Manchester Fred, XP Manchester, Code Up Manchester, North West Testers Gathering, Manchester Tech-3, and more.

3. Do it together

Our product teams have multiple software engineers, front-end developers and agile testers who sit alongside conversion rate optimisationcontent and UX & design experts.

Our product team culture gives the team and individuals product accountability and risk management responsibility. The same team work on your product every day, which means no software shortcuts are taken and high code quality is maintained. Our teams commit to delivering outcomes in small, iterative cycles. We don’t just fill a place in your team, working to a day rate.

If your business has in-house capabilities, we can pair, coach and pass on our high standards of software engineering, development, agile testing and DevOps to your team – making them self-reliant and high performing.

The more Product Team skills you embrace to gather insights, identify problems, test hypotheses and deliver iterative, sustainable and adaptable products, the more you are doing the right thing, doing the thing right and doing it together. We call this ‘Product Thinking’.

Data Analytics

Why Code?



We’re ethical in the way we communicate about problems and solutions. Lots of agencies simply sell the same solution each time – tech first, low cost, low engineering quality. We enable your business to become adaptable by giving you long-term, strategic technical solutions.



We won’t knock out a cheap CMS website which leaves you needing to go back to the market in two years’ time looking for a new website. We provide sustainable solutions which reduce the risk of repetitive boom and bust cycles.



We connect CMOs and CTOs, and improve your internal capabilities, so you can make more informed decisions about the long-term benefits of architecting and engineering your technology platforms.



We engineer, we don’t just build.  Our coding standards ensure our products are secure, robust, scalable and adaptable.  Not many engineering houses can claim this.

Technical partners to ambitious digital businesses

Whether we’re supporting on technical north star and architecture, or helping with the user experience, we’ve worked with brilliant businesses creating world class digital products.


Is your technology slowing you down, complex, hard to change or not understood across the business?

Speak to our Technical Director, Dave, about how we could help solve your biggest tech challenges. 

Email us at with your enquiry or send us a message below.

Dave Heath

Technical Director