Our survey reveals that Product Thinking is helping organisations become more digitally effective

June 29, 2019

We recently teamed up with Econsultancy to conduct a survey into digital effectiveness. It's revealed that top-performing businesses are changing their approach to creating digital platforms as more and more of them adopt 'Product Thinking' behaviours.

The digital world's undoubtedly going through a period of huge change, and the pace of this change means that companies can't afford to develop products or projects based around a 'big bang' release and a short-sighted view of what's required anymore.

Our report emphasises that businesses that have adopted core elements of Product Thinking‚ a more agile, adaptable antidote to the traditional way of undertaking product development‚ believe that this approach is paying dividends.

See our Product Thinking page for more about how this approach works.

What the digital effectiveness survey revealed

For the Econsultancy survey, we questioned 433 businesses on their attitude and behaviours when it comes to creating digital products.

The resulting report clearly demonstrates some of the differences in mindset between respondents that are outperforming or performing well and those who aren't, and revealed that many top-performers in their field have made 'Product Thinking' behaviours and methodologies a key focus.

Here are just some of the key findings:

  • Top performing business are more likely to be looking to 'increase customer lifetime value' than their mainstream counterparts (68% vs. 47%).
  • For successful businesses, the numbers reporting a 'focus on outcomes in delivery' (75%) and a 'focus on long-term goals versus short term targets' (59%) were almost double that of underperforming businesses reporting the same behaviour.
  • 82% of high performers agree strongly with the statement, focusing on user needs leads to better business outcomes.

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There are plenty more fascinating insights in the full Econsultancy report, download your copy and read it here.

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