Paul Cooper of MediaCom North came in to chat to the team today, to tell us a little more about MediaCom and why they wanted Code to become part of their family.
Here’s what he had to say…
“Code is a hugely successful, well run agency and put next to our burgeoning business we can deliver unprecedented results for clients and help Code achieve its ongoing vision for growth.
“We recognised that by aligning our strengths we’ll be able to provide an offering that is unrivalled in the UK for both scale and sophistication in delivering across the whole marketing ecosystem, and it cements MediaCom’s place as industry leaders in the digital space.
“In the last four years we have more than doubled the size of our business and this acquisition gives us a platform to do the same over the next four years.
“Adding digital capabilities beyond the acquisition stage means, as a joined operation, we can be confident that the traffic we are generating converts as effectively as possible and users get the very best experience.
“There will still be clients that want to work solely with just Code or MediaCom – and this will continue. Our aim is to help both businesses flourish and to meet the needs of all types and size of enterprise that want to create best in business digital products.
“What impresses me most about Code is how they have continually evolved in this fast-paced industry to be one step ahead of what clients need. With our support we can help Code continue on its journey, offering support and added value services.
“I am thoroughly looking forward to working with Tony, Louis, Wini and the rest of the team.“
The acquisition is being undertaken by MediaCom North, a planning led data managed connected agency, working with clients such as Hillarys, AO.com, MoneySupermarket.com, WeBuyanyCar.com, Rentalcars.com and tombola.com. It’s the largest media agency outside London with billings of over £300m and over 260 employees.
MediaCom is one of the world’s largest media communications specialists with industry-leading expertise across the full range of media planning and buying. Evolving into “The Content + Connections Agency”, it is now working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes.