Digital Trends 2017: Are Brands and Customers on the Same Page?

January 7, 2013

As 2016 drew to a close, we offered our predictions on the digital trends to watch in 2017.  

We looked at everything from the latest consumer-facing tech innovations, to changes in the way businesses and agencies work together, with a growing focus on products over projects.  

Whilst we're pretty confident in our predictions, we'll happily admit that they're not all entirely original ‚ to really break out of the industry filter bubble, perhaps we needed to take a step back.  

How Consumers Actually Feel About Digital Tech Trends

We thought it would be interesting to gather some insight and see how consumers actually feel about things like chatbots, VR and voice assistants. So, we surveyed 1,000 British adults to find out.   We also pulled together some data from Google's News index and Keyword Planner, as metrics for how much noise some of the big consumer tech trends are making online, to give our research some more context.   So, how aligned are the digital tech trends generating buzz in the brand world, with the wants and needs of customers in 2017?   View our infographic below to see how the data stacks up‚  

Digital Trends 2017 Infographic

About EM Code

EM Code is a customer experience, digital innovation and AI agency. 

We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX). 

We achieve this through our industry-renowned services in digital transformation, web development, brand strategy, click rate optimisation (CRO) and UX (user experience).

Our human centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.

From fast scaling start ups to global brands, we can help you to transform your organisation.

We are an EssenceMediacom North agency.

About EssenceMediacom North

EssenceMediacom North helps brands to breakthrough in the new communications economy.

Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, and United Utilities.

The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.

Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.

EssenceMediacom North is part of WPP’s media investment group, GroupM

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