What we’ve learned from the 100,000 people who’ve completed our ‘What kind of designer are you?’ quiz

The ‘what kind of designer are you?’ quiz started as an internal workshop exercise to help our Experience Design team better understand how their skills and interests overlapped so that we could learn how to collaborate more effectively.

In doing this, we realised we had a formula that might be interesting to other teams too, and so myself and Stephen Fairbanks worked together to produce a digital version of the quiz. But we never expected it to be so popular - over 100,000 people from all over the world have now completed it.

Here’s a breakdown of the categories those who’ve take the quiz so far have most- and least-commonly fallen into:

The top 5 results

The bottom 5 results

And there’s plenty more that can be learned from the data - here are some of the themes that we’ve identified, and the possible implications.

Theme one

All of the top five results are more comfortable working individually than in groups. Isn’t design supposed to be a team sport? In a way, this theme is understandable and not surprising, as much of the design process requires time spent alone crafting the work. But if this is the way that you prefer to work then you’ll probably have to put extra effort into getting feedback along the way and be mindful of how your work might be holding other people up.

Theme two

The ‘Visionary’ and ‘Conductor’ types are both associated with design leadership strengths - but both are in the bottom half of the results. The skills of design leaders and design practitioners can be quite different, so as your career progresses, you’ll need to reflect on your skills regularly and develop new ones to cover any gaps as you enter leadership roles.

Theme three

Half of the possible results that identify ‘measurement-minded’ designers are in the bottom four In a world of big data, the importance of understanding and acting on measurable results is becoming increasingly important. Is the design community being left behind in this area? Not everything that counts can be counted, of course, so there is a balance to be struck in making decisions with the head or the heart. Either way, if designers want to be influential in the decision-making process, they need to understand that measurement is always going to be a big part of their work.

What’s next for the ‘What kind of designer are you?’ quiz? We’ve had lots of great feedback, so have a long list of potential improvements, starting with making learning from the results more actionable for people with things like the reading list that we published recently.

And we’re also thinking of creating new versions of the quiz for developers, content folks, product managers and maybe even clients.


Want to know what kind of designer you are? Try our new quiz to find out