Code Computerlove becomes part of MediaCom

December 15, 2016

Today we announce an exciting development in Code Computerlove’s 17-year history: that MediaCom has acquired a majority stake in the agency.

Becoming part of MediaCom North will help us achieve even bigger and better things, quicker; by aligning MediaCom’s strength in digital and marketing with Code’s specialism in platform build, experience design and conversion optimisation, we’re able to offer clients a complete connected service across the entire customer journey.

In fact, we think we’ll have a combined offer in the UK that’s unrivalled for both its size and scale in delivering performance across the whole of a customer journey.

Code will continue to be run by founders Tony Foggett, Louis Georgiou and Wini Tse, who have maintained a combined 25% stake in the business, while Paul Cooper, managing director at MediaCom Manchester, will take overall responsibility. We’ll also be staying in our fantastic office in Sevendale House, Manchester.

CEO Tony Foggett explains more: “Over the past few years we have been transforming Code’s offer and operating model to be able to help our clients behave more like startups, continually iterating to create brilliant digital experiences that keep them ahead of their competition.

“Joining the MediaCom network will allow us to take this approach to another level of ambition and can help us accelerate our vision for Code’s future.

“In MediaCom we have found a partner that not only shares our value-driven approach but they’re a team that mirrors the importance we place on people, agency culture and creating the right environment for our talent to succeed.

“For our clients, we are both businesses that focus on measurable value creation, we just come at this from different parts of the customer journey. Like Code, MediaCom is focused on outcomes, with data and the consumer at the centre of their decision-making, and we find we are able to create far more effective platforms for our clients when acquisition and platform build, experience design and conversion optimisation are aligned throughout the customer journey. We already have shared clients to know this works and look forward to expanding on this further.”

Code’s managing director Louis Georgiou added: “We couldn’t be prouder of the reputation we have sustained over the last 17 years. Being part of the MediaCom Group will help us step up a gear as a business, creating fantastic opportunities for us, our staff and our clients.

“On a personal level, I will relish the learning opportunities that come with being part of a successful global network and I look forward to working with Paul and the team.”

From L-R: Louis Georgiou, Wini Tse and Tony Foggett, and Erica Ingham and Paul Cooper, MediaCom

About EM Code

EM Code is a customer experience, digital innovation and AI agency. 

We’re a strategic digital partner that delivers breakthrough growth throughout the customer experience (CX). 

We achieve this through our industry-renowned services in digital transformation, web development, brand strategy, click rate optimisation (CRO) and UX (user experience).

Our human centric approach underpins every aspect of our work.

A collective of experts in multiple disciplines, we collaborate to distil the complex needs of organisations and end users to engineer solutions that make an impact.

From fast scaling start ups to global brands, we can help you to transform your organisation.

We are an EssenceMediacom North agency.

About EssenceMediacom North

EssenceMediacom North helps brands to breakthrough in the new communications economy.

Disrupting models of media, EssenceMediacom North accelerates creative and business transformation for its clients roster, including Hillarys, Absolute Collagen, and United Utilities.

The agency delivers breakthrough growth, capabilities, and revenue through the integration of media, creativity, data and technology, combined with its diverse industry-leading expertise.

Equipped with access to the richest data, robust benchmarking and advanced technologies, EssenceMediacom North unlocks new opportunities to deliver truly integrated media solutions for scaling and global brands.

EssenceMediacom North is part of WPP’s media investment group, GroupM

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M3 4BN

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