A day in the life of a Media Account Manager

Our 'A day in the life' interviews are back! Over the next couple of weeks, we are aiming to introduce you to more members of the Code team.

So to kick things off again, meet Keir, our talented Media Account Manager.

Can you begin by telling us a bit about yourself and your role in the agency?

My name is Keir, I'm a Media Account Manager at Code and have been here for around 18 months. My job varies quite a bit, from managing SEO and PPC campaigns for a broad range of clients, to reporting and managing the day-to-day running of the Search and Media team. No day is ever the same, and my job involves doing a lot of research, from reading blogs to trialling tools, to get the best understanding of the industry our clients operate in.

Could you describe a typical day in the office?

I like to cycle in as early as possible (this is often hindered by my love of sleep), get a shower at work, grab a coffee and start trudging through emails. Once all the team are here, we have 'Scrum'. This involves us all getting around a white board and going through what we did the day before and forming a plan for today. If we realise someone has too much on then we share the load and ensure that we work well as a team; I think this is key and it's a fresh approach to day-to-day work for me. Once we've got our tasks, then it's simply a case of managing our own work load and liaising with the necessary Account Director or Project Manager if necessary.

It's essential to check the campaigns for clients to see how they are performing so this is one of the first things I like to do in the morning. This may lead to increasing or reducing spend on certain campaigns, so I provide regular feedback to the client.

The rest of my day is eaten up with various tasks, from putting together proposals for new clients to competitor and keyword research, writing copy for ads and weekly reporting, and attending a few internal meetings.

Not forgetting our brew rounds :-).

What key skills do you think are most important in a Media Account Manager?

Organisational skills spring to mind straight away -- maybe because I'm really keen myself on setting my own objectives and knowing the importance of monitoring campaigns regularly.

I also think that a creative mind can help, so that you aren't narrowing down your choices of keywords too quickly and abruptly. Thinking creatively will help you in loads of different areas at Code. I've been thankful for opportunities to give my input in ideation sessions with Designers, Developers, and Project Managers... If you want to learn, there is always the opportunity.

I know it's important to think broadly about digital marketing and not just make SEO or PPC suggestions to get extra budget or keep you busy. Having an open mind and appreciating digital in general is often not at the forefront of a traditional SEO or PPC person's mind, but you can't work like that anymore, as we are more integrated than ever before.

Of course, a general understanding of Search is required, but if you're into digital marketing and not narrow minded, I would like to work with you!

Can you tell us a bit about your background?

I was at Manchester Metropolitan University before I started my career and I did a Business degree, but to be honest, I didn't care much for it and it never grabbed my attention. That was until I discovered Digital Marketing in my final year. I liked the creative element of it and I had a great tutor (David Edmundson-Bird).

When I finished university, I decided to do some independent learning around SEO and digital marketing in general, which lead me to apply for roles in agencies in Manchester -- but not many were willing to take on a graduate with no experience. I did manage to scrape my way through an interview and get a job at an agency that focused mainly on SEO. I worked there for two years and then jumped ship to Code.

Do you have a favourite part of your job?

I started my career wanting to see what impact my work could have on someone's business. I would do the day-to-day work and track it through Analytics programs and watch it grow (hopefully!). The bit I enjoy the most is optimising campaigns and seeing the impact I can have. It's a little bit selfish but it's what drives me -- not money, not being recognised by other media people, but proving to myself that I can make a difference.

I like auditing a website as well -- tearing it apart bit by bit and seeing what works through Analytics and what we can improve on. Communicating this back to a client is always fun.

What do you find the most challenging?

I guess my project management skills can always be improved. I often look at our 'Scrum' board, see a bunch of tasks and then get distracted by changing up campaigns. There are always little things like that and I find it hard to say 'No' to.

Google likes to keep us on our toes and finding the time to keep up to date with the industry is difficult, but it's very important! Trying to communicate these updates and changes to clients can sometimes be a challenge but my approach is to strip away the jargon and make it as basic as 'What impact this has for you is...'.

Is there a campaign or piece of work that you are particularly proud of, and why?

Travis Perkins -- we have a great relationship with the client and this makes the account great to work on. We spent several months optimising the new website, which was a process of understanding what the migration from the old to new site would be, and working together to make it all run smoothly. We knew that the new site would have more content than the old but it was about making Google understand what this content was and to gain as much visibility for key terms on the pages. When the site went live, we saw an increase of over 100% in non-brand traffic, meaning that Google discovered the content and associated keywords. That was a good day.

How would you describe working for Code Computerlove?

Refreshing. I've only been at one other agency before this but there is a real sense of understanding and passion from everyone who works here. There are regular socials and a great atmosphere that makes working here good fun. I always feel encouraged to push myself and I am treated equally by everyone, there are no egos, and people are open and welcome feedback.

What attributes are you looking for in a new team member?

Someone who just has good media skills might not cut it. It's quite important to have someone who wants to contribute and work closely with the other members of the Search and Media team; not just pick tasks off a board. I am keen to talk to people who aren't your average 'geek', can speak to clients, and who will break the more technical stuff down into understandable and meaningful information as well. I am also looking for initiative and drive, so if you have this, apply.

And of course, as I'm a Liverpool fan, Everton fans need not apply :-).

Five Digital Marketing must-haves for 2013