Digital product and service specialist
We are part of WPP.
Code joined the WPP network in 2016. WPP are a creative transformation company. A global leader in communications, for decaded WPP companies created the world’s most effective advertising and creative campaigns. Today, the digital capabilities positon WPP as an organisation that can help its clients ready their businesses for the future.
We’re proud to be part of that exciting vision.
A different kind of company, part consultant, part craft experts.
Since the shift towards remote working, the roles and responsibilities across agency and client teams have never been more blurred.
When cross-business teams are working effectively, it should be hard to tell who works for who. Everyone aligned and pushing towards our clients ambitions.
How we think
We believe modern businesses conform to a new set of rules
Our industry has changed dramatically since we built our first digital products back in 1999. Our attitudes, beliefs and approaches have continually changed as we’ve adapted. Years ago, we recognised we need to design our company to constantly evolve so we can always help our clients and partners with their rapidly changing customer and market needs.
We created our Studio Manifesto to describe how we think today.
Solve problems over Predefined solutions
Businesses often feel a responsibility to have the answers to their problem already defined as they approach an external agency for advice. This is often very well meaning, but it restricts the ability of the agency to consult and do the right thing over the thing that has been asked for. Instead we spend time with our client partners in the problem space for longer. Yes, it can feel like a backwards step, but often the solutions are quicker, more creative and deliver a better outcome.
"It doesn't make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do" - Steve Jobs.
Experiences over Designs
Customers engage with brands over a host of media, marketing and digital touch-points. Crafting and understanding that experience such that we can persuade the individual to take the actions they want is the goal we are working towards. The visual design of course has to be beautiful and well considered, but beautiful design that is not useful can never be truly beautiful.
"We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it." – Dr. Prabhjot Singh, Director of Systems Design at the Earth Institute.
Product over Project
Software systems need to be able to pivot and change shape as your business and your market demands it. Thinking in terms of projects fundamentally hinders this ability. Projects are often fixed. Fixed scope, fixed price, fixed time. These hard parameters often lead to poor engineering standards – but importantly drives a lack of focus on what really matters. Delivering outcomes. Think instead of your software as a product which is continually improved and it will always be adaptable and drive the outcomes you need as your market shifts in the future.
"Building things is easy - building the right things is hard!" - Anonymous.
Value over Volume
Often businesses want to change a lot all at once when replacing old systems. However often we find only a fraction of the existing system holds the value to the organisation. The majority is either legacy or not used by customers. Therefore if we are change the most valuable things first, we will see a greater commercial return faster. Why change 100 things when you can change the right 10 things and see even better results?
"The Pareto 80/20 Principle; where 80% of the value comes from 20% work" - Joseph M. Juranof, Management Thinker.
Insights over Opinion
Initiatives driven by the needs and wants of internal teams need backing up with insight and evidence from your customers, your market and from your commercial data. Projects that only have an internal lens will not be as effective as those that are insight driven and based on the wider needs of the organisation and the real needs of your customers. So we strive to validate your beliefs our ideas and with real people at every point in our relationship.
"If you don't stop and look around once in a while, you could miss it!" - Ferris Bueller.
Iterative over Big bang
The history books of digital system replacement are littered with over-ambitious software projects that failed. Sometimes ‘big bang’ software projects don’t even get released because they are too unwieldy and affect too many elements of a business system. Instead modern organisations are developing architectural software approaches that allow the release of new experiences every day. Sometimes every hour. Working iteratively ensures that you are always able to respond to changes in the market and grow the business at pace.
"It's not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change" - Charles Darwin.
Adaptability over Process
Business priorities have a habit of changing all the time. Detailed scoping documentation is often irrelevant once a true appreciation of what is needed start emerge from working together. There is little value in plodding along a project plan if we are heading in the wrong direction. That’s why developing an agile mindset to delivering the most important things in the order in which we discover them is vital to driving a successful outcome.
"Insanity: doing the same thing over and over again and expecting different results." - Albert Einstein.
How we work
Value first approach
We spend time working on the business case to understand the goals of the organisation. This allows us to quickly assess where we should start to design and build new experiences in your digital business system to see the greatest commercial returns.
Ship fast, learn fast
Working fast in short cycles allows us to prototype and test our ideas rapidly. Getting new experiences into the hands of our users allows us to learn from our thinking, and make important improvements before we commit to software development.
We augment around you
Our multidisciplinary teams work best when they are able to augment around your people. We work together to define the problems and design the solutions we need to succeed. Working together allows us to coach by doing – leaving you more self-sufficient as we go.
Seeing the bigger picture
We are part of the
MediaCom North Group.
A partnership of specialist businesses with skills to own every moment of the customer experience and build the right business for the future