In response to the Covid-19 pandemic, there was an expectation from the Government’s Department for Transport providers to give customers available information on how busy their transport method would be so they can travel safely and adhere to social distancing guidelines.
Train operator Southeastern, part of the Go Ahead Group, had data available in a ‘Darwin Feed’ which allowed them to see how busy carriages were at certain times. The average train loading data essentially quantifies overall space on a train inclusive of standing room, Southeastern then determine the percentage thresholds of this data to translate it into different levels of seat availability.
Southeastern asked us to create designs for how to display this information to their customers in a user friendly, simplistic and accessible way. We needed to expose the feed data on the website, app, the live departure boards and calling point tables.