A tight deadline and limited budget and resources meant that we had to be smart about what we built and how we built it.
We couldn’t spend a long time planning, writing and building something that turned out to be a flop for audiences and so an agile, iterative approach was adopted. This meant we shared work-in-progress early and often, with everyone involved. We got lo-fi prototypes in front of real users within days of the project start so that we could feed that back into the development.
With a dispersed group of stakeholders, communication was key and so we got together with everyone involved to define a product canvas. We also knew early on that we didn’t want Alexa to voice the story, we needed a great voice who would appeal to parents and children and were lucky enough to get Dominic West (The Wire, The Affair) onboard.