We also delivered additional integrations such as PayPal payment alongside WorldPay to provide greater flexibility for our users.
The team has also built a bespoke app to push customer data via API from Shopify into Salesforce to enable email marketing and CRM. Blending quantitative and qualitative data from Analytics and remote user testing, we are carrying out an ongoing programme of conversion rate optimisation alongside feature development and platform improvement – in this instance, we’re using Google Optimize to run A/B testing.
We’re aware that, with an evolving site, inconsistencies can creep in. To combat this, we’ve created a digital front-end style guide to ensure the Bentley brand is never anything but perfectly represented across all touchpoints. As well as ensuring things stay aesthetically consistent, this guide also means there’s no duplication of front-end design elements and, therefore, lighter weight code.