Appreciate Group is an online retailer that supplies gift vouchers and gift cards for many of the UK’s leading brands including Marks & Spencer, John Lewis and B&Q.
Operating under their B2B and B2C brands, High Street Vouchers and Love2Shop, they knew there was a shift happening in the way that consumers were using gift vouchers, and wanted to take the traditional gift card format digital using an app.
Appreciate Group wanted specialist support in developing their overall merchandising and product strategy, as well as optimising their existing channels to generate revenue for a new product. Their website was already delivering, so it was all about making a good website great and measuring that improvement.
Strategic marketing consultancy, Project50, who working in partnership with Appreciate Group, briefed us specifically with this remit in mind.