Although the vast majority of organisations will have had analytics and reporting functions in place for some years now, it seems many are overlooking the strategy behind their digital data.
A recent report from McKinsey identified that many business leaders are struggling to turn data into value, and that the absence of an actionable data strategy is a part of this.
This is understandable. Data’s confusing, and it takes a special kind of person to really enjoy taking on the challenge of doing a deep-dive into it.
A special person like our own Liam Galliers, a web analytics consultant with a genuine enthusiasm for using data for good.
“I reckon only 20% of the clients I’ve worked with in the past think beyond just looking at their reports on a Monday morning or preparing quarterly briefings,” says Liam. ”At the other extreme, you’ve got those who are measuring everything, but feel they don’t know what to do with all this data”.