Our contribution to This Is The Place

Coming up with a visual way to represent the line ‘This is the place that helped shape the world’ in Tony Walsh’s poem was such a brilliant project to be part of.

spine sized copy

We were asked by James Torry, owner of Doodledoo Motion and the brainchild behind the book, to create an illustration, photograph or design to support the line that would be included in the fundraising book ‘This is the Place – Choose Love, Manchester’.

Excited by the brief, Dom, Charles and I got cracking with an ideation session. We weren’t short of ideas; we looked at all of the world firsts that had been born out of the City and things that we are famous for, from the Industrial Revolution to Emmeline Pankhurst.

But as a digital agency, we knew that we wanted to focus on the work of Alan Turing, the father of modern computing and artificial intelligence. Code wouldn’t be doing what we’re doing if it wasn’t for some of Turing’s theories.

We wanted our contribution to be digital in some way, but knew the book was printed; so we specially cut a type face to mimic how code was represented in Alan Turing’s day and projected it, live, on to the Alan Turing School of Mathematics in the Sackville Park in Manchester.

There were lots of elements in bringing the finished creative together – in fact this was the first time we’d ever projected something live on this scale, so a big thank you to Lumen who helped us with the project and provided the equipment, as well as Peter Jacomb, Directorate of Estates and Facilities, who was instrumental in securing permission for us to do the casting on to the building.

Behind the Scenes - This is the Place

Of course, in true Manchester style, we were trying to avoid the Manchester rain while we set everything up to get the shot we needed.

Creating the look- This is the Place

Charles’ bespoke animated type looked amazing projected on to the building, and Dom’s final photograph, is something we’re really proud of.

this is the place - high res

Take a look at our digital display banners and microsite site for the project here, with additional thanks going to Code’s Ami-Lea and Stephen Fairbank for pulling this together in support of this amazing and very worthwhile project.

Choose Love! Tony Walsh