There’s lots going on at Code Towers at the moment — the launch of the ILFORD Imaging website is the latest in a line of great work.
As one of the most established and historic brands in the global photographic arena, ILFORD appointed us to design and build a new website as part of a major marketing drive in 2012.
The heritage brand’s experience spans over 130 years, and ILFORD remains a leading player in the development and manufacture of premium quality photo inkjet and commercial wide format media, as well as colour photographic processes. Most recently, ILFORD launched its new BioMedia range — the industry’s first biogradable and recyclable alternative to vinyl displays.
The worldwide digital imaging and colour photographic businesses, which includes R&D and manufacturing operations, is headquartered in Marly, Switzerland and includes such brands as GALERIE, ILFOCHROME, OMNIJET and BioMedia.
ILFORD is now looking to revitalise their website to help drive brand awareness to a new generation of users by showcasing their best-in-class products and services in a new and exciting way. Its customers range from commercial printers and blue chip organisations to amateur and professional photographers.
Code was appointed following a three-way competitive pitch and beat off strong competition from a US and Swiss agency to bring the work to the UK.
Jane Dixon, ILFORD Director of Global Marketing, said: “The ILFORD name is well established in the history of imaging and commercial printing and our world-class manufacturing facility in Switzerland has been the driving force and inspiration behind many of the best quality inkjet products available on the market today.
“The ability to adapt to evolving markets and changing technologies has been something that ILFORD has placed value upon since its inception. A key objective for the website revamp is to help showcase ILFORD as an innovative, forward thinking company whilst also driving sales and brand awareness in our core markets by promoting the benefits of our product range and strong heritage. We’re also keen to embrace the latest digital marketing techniques to better communicate with our audiences.
Jane added: “Code demonstrated its ability to deliver a creative, impactful website that we can cost-effectively adapt for our global audiences.”
Our very own Client Services Director Rob Jones said: “The site needs to appeal to a diverse, global audience and showcase a wide range of products and services. An English version will be released first with the roll out of multi-lingual versions soon after. A simple-to-use Umbraco CMS system will enable us to easily create the French and German versions of the site, as well as other languages moving forward.
“We will also be integrating social media elements into the site to increase brand visibility and support the growth of its existing communities.”
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