On Thursday 16th June, in partnership with the IoD, we hosted a morning seminar and networking event looking at the challenges facing business/brand owners and senior directors leading the transformation of a business for the digital age.
Despite huge differences in the size and scale of their organisations, business heads from Asda, Laundrapp and the MS Society, and advisers PWC, Intilery and Code Computerlove, are all in agreement regarding key ‘must haves’ when it comes to digital transformation.
• To iterate: be adaptive / agile / fast
• Take risks – make mistakes and don’t be afraid to fail
• Think culture not just tech
• Putting customer experience at the heart of everything • Digital listening