The state of Product Thinking in 2018: Infographic

With customers expecting more and more from the online experiences they interact with, everyone’s striving to ensure their digital work is delivered efficiently and works as hard as possible. But what’s getting in the way?

We recently partnered with Econsultancy to question 433 businesses on their attitude and practices when it comes to creating digital products. The ‘Digital effectiveness’ survey revealed that, while the majority see the benefits of adopting Product Thinking behaviours to improve efficiency, many are struggling to put these behaviours into practise due to organisational structures that aren’t compatible with what they’re trying to achieve.

You can see some of the key findings from the survey in the infographic below.

Product Thinking infographic


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