Meet our new Head of Experimentation

We’re thrilled to welcome Jamie Evawin back as our new Head of Experimentation.

Jamie, who previously worked at Code for four years, returns to lead our culture of experimentation across the studio – at a time when we’re seeing experiment-led product innovation soaring amongst our partners.

In his new role, Jamie will embed more experimentation tools and practices into our cross-discipline product teams, and develop new opportunities for driving experimentation in core disciplines such as performance and UX design.

Jamie will also work closely with the wider Mediacom North Group and the recently launched Google Practice, delivering best practices across experimentation and optimisation.   

Speaking on his new role and return, Jamie said: “This is a fantastic opportunity for me to work with Code’s senior leadership team to help expand the agency’s approach to performance and innovation.

“By designing and conducting a portfolio of experiments for partners we are able to measure in a much more meaningful way; a way that goes beyond optimisation, conversion and more typical A/B testing to truly explore and validate product development strategies.

“Many people think of experiments as success or failure; win or lose. But for me, it’s more about building knowledge to support business decisions, based on how real people react within ever-changing consumer landscapes. It’s about searching for new ‘value’ before you can create value.  

“Recent months, in particular, have taught us that assumptions have very little value in times of great change. Having the capability to be more empowered in decision making is vital. Growth experiments also have the potential to tap into the power of high-velocity incrementalism as well as find the big disruptive idea.

“I’m looking forward to being back with the team to grow our overall offering and to bring in new talent as we expand the team.”

Welcome back, Jamie! 👋

. . .

You can catch Jamie in our upcoming Introduction to Product Measurement & Optimisation webinar on the 14th September, too. Find out more and sign up here.