Launching Amnesty International's new global website

We are incredibly proud to have worked with Amnesty International as lead digital agency in the redesign of their new global website www.amnesty.org, launched this week to coincide with the release of their 2015 annual report on human rights.

The new site is the public face of the organisation, and has been designed to clearly communicate Amnesty International's mission to audiences across the world and encourage people to get more involved in its work.

The new site makes use of Amnesty's incredible multi-media content to deliver impactful news and media material, educating and hopefully inspiring people to get involved and encouraging those who can to donate.

We undertook in-depth research and testing to craft relevant user journeys that we then used to shape the design and functionality of the site. Amnesty.org is multilingual, and also supports the organisation's country-based websites by directing visitors from the global website to relevant local activism and/or donation sites.

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Matthew Haigh, head of design at Amnesty International, said: "This launch is phase one of our journey to use digital more effectively to achieve Amnesty International's goals, with lots more exciting digital functionality to come.

"Amnesty.org sits at the heart of our digital framework and is the global face of the organisation and the destination gateway to taking more action, whether on other Amnesty sites, through social channels, by involving yourself in a campaign, or taking 'real world' actions to spread the word by giving time and money.

"It has been designed to inspire with multimedia storytelling, conveying the detail of Amnesty International's incredible work -- the impact that has on policy and people, the work of the Amnesty team, from fieldworkers, to researchers, to volunteers and lobbyists and the role of campaigners, donors and activists in making this happen."

Sally Anderson, Amnesty's Account Director here at Code, added: "The new platform has given Amnesty International a consistent and coherent way to present the brand, while the clever content management system makes the breadth and depth of Amnesty's human rights content more accessible, enhanced by a powerful Elastic Search tool.

"The digital platform joins Amnesty's other channels allowing donating, joining and signing petitions via Engaging Networks and the responsive site can be viewed from all types of device, be it mobile or desktop. On-going performance testing will then ensure the site's ongoing evolution."

We are passionate about the work Amnesty do here at Code and feel very privileged to have been able to play a role in what is a truly global movement to make the world a better place.


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