So finally we can reveal the very exciting project we've been working on for the last few months: the all-new HMV.com, which launched at the end of last week.
We've worked closely with the client to create an improved online presence, focusing on curation, content and editorial to bring HMV's in-store experience, authority and unique position in the entertainment industry to life online.
Designed around three core pillars of credibility, relevance and depth, HMV.com encourages visitors to engage with the brand and share in its unrivalled passion, expertise and knowledge in the music, gaming and TV and film sectors.
It also offers exclusive content that fans won't be able to get anywhere else and provides access to special events and offers taking place in its 140 stores around the UK.
The new creative and strategic approach supports the brand's single-minded proposition to cater for the needs and passions of its customers nationwide, who can purchase its products in its retail stores and now through its digital music store.
Our CEO Tony said: "Whether visitors to the site want to listen, download or discover what's happening in store and visit, our solution for HMV is based on a firm understanding of the motivators, triggers and behaviours of the HMV customer.
"As a hub for entertainment, a key element of the site is the sense of community and ease of use for finding local and relevant information; members of staff from each store can post their own recommendations and content based on what's happening on a local level.
"And this is just phase one of the new site; as the site develops we will be introducing lots more new and innovative functionality."
Keep an eye on the blog for more on the latest from the HMV project.