Highlights from NUX2

In follow up to the NUX2 conference -- co-organised by the Northern User Experience Group and our founder, Louis Georgiou -- we asked the Computerlovers to share their highlights from the day:

Tom, Senior User Experience Architect:

"As Code were one of the first UK agencies to really talk about PET and persuasion online, it was great to see one of our gurus, Susan Weinschenk, speaking in person.

Apart from Dr Weinschenk, I particularly enjoyed the (sometimes differing) opinions on how to run UX processes in agile team environments: Mike Atherton, Jane Murison from the BBC, Jamie Trollope from DVLA, Ria Sheppard from eBay Europe and Marc Sheppard from Trader Media Group all touched on some of the challenges we face every day.

We were very proud to be one of the headline sponsors of NUX2 -- the NUX group and the local UX community means so much to us here at Code, and it was great to be so involved."

Chris, Planning Director:

"NUX2 was just about the most consistently entertaining and thought provoking conference I've been to -- and I've been to a lot! It felt like there was a good balance of UX practitioner detail with some perspectives on psychology so there were plenty of insights, regardless of which discipline you came from.

I think my favourite quote of the day was from Jane Murison: 'create like you're right and test like you're wrong'. It was a nice reminder to be bold with your thinking, confident in expressing yourself and uncompromising with your work ... But, there comes a point where you have to stop protecting it and see how it fares in the wider world, whether that's with your team, the rest of the agency or out there with the public. Don't be too precious and always be open to enhancements, changes, other ideas -- and keep using your own critical eye to make things as good as they can be."

Gavin, Senior User Experience Architect:

"NUX2 offered us a great opportunity to see how different companies apply UX processes, and also validated how we are approach UX here at Code. A couple of highlights for me were:

Joe Leech: Forms are boring -- A really engaging and refreshingly practical session focussing on a very specific challenges around designing great performing website forms. This was a good break form the 'process' focussed material and featured some really useful tips and insights.

Susan Weinschenk: How to get people to do stuff - A wonderfully delivered and well-structured hour-long presentation from Susan who took us through the seven basic drivers of human motivation. The whole field of behavioral psychology and its application to UX will be vital in helping increase engagement and conversion for our clients on an ongoing basis."

Lucy, Planner:

"Each speaker at NUX2 discussed slightly different ways that the organisations they work with are embedding customer insight into everything they do.

_For me, the most interesting example was the BBC. They've started training designers on research techniques and getting them to work collaboratively alongside researchers to make sure that everyone's on the same page from the very beginning." _

Vivi, Producer:

"As a 'non-UX person', it was really helpful to get an even better understanding of the solutions we can offer to our clients, as well as tools we could be using more regularly. My biggest highlight of the day was Susan Weinschenk's talk. It was very inspiring and a great reminder on how psychology plays a massive role on everything we deliver here at Code.

The only thing missing from the day from me was that there were no speakers talking from an agency point of view; it would have been more enriching for me to see something from this perspective, as we often face very different challenges in an agency environment."

Sophie, Planner:

"The NUX event was just as interesting and insightful for the Code planning team as it was for the UX specialists.

Especially intriguing was the keynote speech by Susan Weinschenk which taught us seven ways to 'get people to do stuff', which is of course very relevant for anyone who spends their days trying to encourage people to click, to convert, to watch or to share (i.e. us!).

She engaged the whole crowd by showing us examples of UX in practise, getting a group on stage to play musical instruments (while we watched to see if they would sync) and getting the rest of us to stare into each other's' eyes and measure pupil dilation as a test of whether we were thinking fast or slow."

Drew, User Experience Architect:

"Mike Atherton's talk on the importance of a strong individual brand really struck a chord with me. Of course audience needs are incredibly important, but this talk highlighted the important role that user experience design plays in putting the brand values and business needs on an equal level.

The user experience should be considering the brand at all times. It needs to focus on what the business does best and make that point of difference evident throughout the site."

Digital learnings from Vogue Fashion Night Out