Digital Trends 2017: Are Brands and Customers on the Same Page?

As 2016 drew to a close, we offered our predictions on the digital trends to watch in 2017.

We looked at everything from the latest consumer-facing tech innovations, to changes in the way businesses and agencies work together, with a growing focus on products over projects.

Whilst we’re pretty confident in our predictions, we’ll happily admit that they’re not all entirely original – to really break out of the industry filter bubble, perhaps we needed to take a step back.

How Consumers Actually Feel About Digital Tech Trends

We thought it would be interesting to gather some insight and see how consumers actually feel about things like chatbots, VR and voice assistants. So, we surveyed 1,000 British adults to find out.

We also pulled together some data from Google’s News index and Keyword Planner, as metrics for how much noise some of the big consumer tech trends are making online, to give our research some more context.

So, how aligned are the digital tech trends generating buzz in the brand world, with the wants and needs of customers in 2017?

View our infographic below to see how the data stacks up…

Digital Trends 2017 Infographic