Code in the news: A look back at 2018

It’s that time of year when, like many businesses, we look back at our highlights of the past 12 months. We’ve been featured across numerous marketing and digital industry publications with our content on various topics, from driving digital effectiveness with product thinking to why digital projects fail.

In case you missed any of our news articles that appeared during the year, here’s a quick round up.

At the beginning of January, founder Louis Georgiou’s digital trend predictions for 2018 made the news in over 40 key titles including the Manchester Evening News, Digital Strategy Consulting and The Drum.

We’re glad to say we were pretty spot on. We will soon be releasing our 2019 trends; outlining what we foresee will have the biggest impact in the coming 12 months and beyond.

In March, we made Campaign’s Top 50 Best Places to Work list; one of only eight companies outside London (and one of only two companies located north of the Watford Gap).

You can read CEO Tony Foggett’s opinion piece on how to become a great place to work in The Drum.

In Creative Review, Design Director Tom Bradley shared his thoughts on our online quiz about how to define different types of designers: What Kind of designer are you?

All good fun but with there are some really interesting points in there too.

Over on Econsultancy you can read Performance Director Matt Lacey’s articles on How machine learning can improve conversion rate & optimise performance and A Guide to Customer Experience Management.

In April, Prolific North announced their Top 50 Digital Agencies 2018 and we were in there at Number 11.

We also appeared in the Bench Press UK’s Most Inspirational Independent Agencies report in September and in Econsultancy’s Top 100 Digital Agencies 2018 in October.

In June, we revealed that one in five people use Alexa to boil an egg! Our survey on how people really use voice assistants was picked up by 27 publications including Marketing Week, Yahoo Finance, Forbes and Digital Trends.

During the summer Code partnered with Econsultancy for an indepth look into Digital Effectiveness. There was a huge amount of insight that came out of this study.

The results of our Digital Effectiveness survey appeared in 23 marketing and digital-industry titles including Marketing Industry News and Digital Doughnut, and Tony shared his insights into The Knowing and Doing Digital Gap, which again was covered in numerous key publications.

In August, Why Digital Projects Fail was published over on Manchester Digital and Direct Commerce magazine.

Tony also provided expert comment on the results of our in-depth study into the opinions and digital practices of UK businesses, which revealed Chatbots as the most popular response from all digital trends that are going to be implemented in 2019.

You can download the full Digital Effectiveness report here
And if you’re looking for similar commentary, original thought pieces or guest speakers for an event, then get in touch with us: