Code in the news Apr 2013

We can't quite believe we're almost a third of the way through the year already -- time flies pretty fast at Code...

2012 ended on a massive high, with the solution we created for Oxfam recognised as Best Not-For-Profit Website in the annual Sitecore of the Year awards for the UK. And we have to say that 2013's shaping up well so far, too.

Here's a quick round-up of some of our most exciting recent projects and where our work's made it into the news.


We got the year off to a pretty cracking start with a new digital campaign to promote Brother's labelling machines.

Our mockumentary video, which introduced labelling-obsessive Brigitte Duncan to the world, formed the centrepiece of a campaign that included social media engagement and online advertising.

The video's now received more than 44,000 views and has been featured on numerous industry websites, including The Drum and Prolific North -- plus it was named B2B Marketing's Campaign of the Month.


In February, we launched Oxfam's Behind the Brands campaign. In order to promote the engaging and informative website we'd designed and built, we put together a launch video that highlighted the disparity between the way that chocolate companies portray the women in their ads and the way they treat their women workers.

The campaign was launched across 12 countries, and the press coverage went global, too, with everyone from the Huffington Post to the Guardian picking up on the story.

Best of all, two of the featured companies, Mondelez and MARS, have already agreed to change their policies. Score.

We also got experimental closer to home... Eager to explore the potential of Twitter's new video-creating mobile app Vine, a couple of the Computerlovers put together a 'comic strip' of vids and posted them online. Praise poured in from, amongst others, Mashable, Creative Bloq, Social News Daily and DesignTAXI, and the link was widely shared across social media channels, too. In fact, we're still getting Tweets about it now.


March saw the launch of the mobile site we'd created for long-time client Chester Zoo. Featured on the Prolific North and The Drum websites, the app helps Chester Zoo better meet the needs of the ever-growing number of mobile users by offering access to information about the zoo's animals and conservation work, an interactive map and the chance to buy admission tickets.

We also went mobile with NUS by creating a companion app to support the NUS extra card. The Geolocation technology-based app, which means students can easily track down the discounts nearest to them, secured Code coverage on the Creative Match, Mobile Marketing and The Drum website, and in Greater Manchester Business Week.

We can't wait to see what the rest of the year brings. And, of course, we'll keep you up to date with all the latest from us right here.